TTF Hyderabad 2026 Opens at HITEX with Over 150 Exhibitors from 15 Indian States
TTF Hyderabad 2026, one of the region’s largest travel and tourism fairs, opened on Friday at Hall 2 of the HITEX Exhibition Centre in Hyderabad. Organised by Fairfest Media, the three-day event brings together more than 150 exhibitors from 15 Indian states and seven countries, offering a platform for destination promotion, trade networking and consumer engagement.
The 2026 edition features participation from seven state tourism boards, alongside private-sector partners from across India. Thailand is the Feature Country, while Telangana Tourism is the Host State. Jammu and Kashmir and Goa are Partner States, and Maharashtra, Gujarat, Delhi and Punjab are Feature States. International participation includes Thailand, Sri Lanka, Malaysia, Singapore, Indonesia, the Maldives and Cambodia.
Inauguration and Bathukamma Festival poster launch
During the opening ceremony, Telangana’s Tourism Minister Jupally Krishna Rao launched the official poster for the Bathukamma Festival, a floral festival celebrated predominantly in the Telangana region. The launch underscores the state government’s push to promote Telangana’s cultural calendar alongside mainstream tourism offerings.
The minister’s presence at the event signals continued state-level support for the travel and hospitality sector, which has been a focus area for the Telangana government in recent years.
Industry context and travel trends
Sanjiv Agarwal, Chairman and CEO of Fairfest Media, noted at the inauguration that while travel to some parts of the world faces disruption, Indian travellers have continued to travel actively. “They are travelling within India and to short-haul destinations, and spending more when they do,” he said.
This observation aligns with broader industry trends showing increased domestic tourism and a shift towards nearby international destinations among Indian travellers. The range of exhibitors at TTF Hyderabad 2026 reflects this pattern, with a strong presence of domestic state tourism boards and short-haul international destinations from Southeast Asia and South Asia.
What the fair offers visitors
The exhibition covers destinations, hospitality products, travel services and travel technology across multiple segments: leisure, pilgrimage, group travel, corporate travel, and meetings, incentives, conferences and exhibitions (MICE) travel. For Hyderabad residents and travel trade professionals, the event provides an opportunity to explore packages, compare destinations and meet representatives from tourism boards and hospitality brands directly.
Datos clave
| Item | Detail |
|---|---|
| Dates | Three-day event, opened Friday at HITEX |
| Exhibitors | Over 150 from 15 Indian states and 7 countries |
| Key participants | Thailand (Feature Country), Telangana Tourism (Host State), J&K and Goa (Partner States) |
Why this matters for Hyderabad readers
For Hyderabad’s travel trade, hospitality businesses and leisure travellers, TTF Hyderabad 2026 represents a direct access point to decision-makers from multiple state tourism boards and international destinations. The fair also highlights Telangana Tourism’s role as host state, which may lead to increased promotional activity for local attractions and festivals such as Bathukamma. Residents looking for holiday planning options, especially for the upcoming festive and year-end travel season, will find a concentrated set of options under one roof.
Source: Telangana Today – Hyderabad
https://telanganatoday.com/ttf-hyderabad-2026-opens-with-150-exhibitors-from-15-indian-states